Naruse, Niihama

Naruse (成瀬区) is an Urban District in Niihama, Yamatai. The District has an estimated population of 257,300, with a total land area of 40.9 km².

Naruse is located at the point where the Nemoto Canal is divided from the Haruna River. It is bordered by Chuo to the east, Kita-Furukawa to the south-east, Ishikawa City to the west across the Haruna River, and Yumemi to the north across the Nemoto Canal. Though the City Office is located at Habashi, its main commercial centre is the area around Eitaso Station in the south-east.

Niihama Takebashira
Naruse is the site of the Niihama Takebashira, a digital terrestrial television broadcasting tower used by YaHoKyo and other broadcasters. It is the tallest tower in the world and the tallest man-made structure in Yamatai. The commercial facility Takemura is adjacent to the premises of Niihama Takebashira, and Naruse Aquarium is located on the 5th and 6th floors.

Nikkin Headquarters
The Nikkin Hall with the "Nikkin Flame", created by Gyunghwan designer Kim Baek-Hyeon in 1989, is one of the most recognisable sights in Naruse, ocasionally referred to by Niihama residents as "Naruse's Poo" or the "Golden Poo" due to its unfortunate shape.

In addition to the headquarters of the Nikkin Beverage Corporation, Nikkin Hall also hosts the Nikkin corporate museum as well as a pub.

Niihama City Museum
The Niihama City Museum is a historical museum opened in 1993 to preserve Niihama's cultural heritage, and features city models of Niihama between the founding of the city in 1750 and 1975. It was the first museum built dedicated to the history of Niihama.

Kawazaki National Kendo Hall
The Kawazaki National Kendo Hall is a sports venue currently owned by Kawazaki Heavy Industries. The Hall was constructed in 1958 to enable the masses to watch tournaments of Yamatai's national sport, Kendo. It has also been used for other martial arts competitions as well as indoor ball games such as volleyball. The National Kendo Tournament no longer uses the National Kendo Hall, however, having shifted their official venue to the larger Niihama Martial Arts Hall in Nemoto.

Rail
The largest metro station is Eitaso Station, which serves both the Niihama Central Line and the Niihama East-West Line. Both of these lines run through Naruse District.