Starhalla

Starhalla! (STA) (﻿ᛋᛏᚨᛡᚺᚨᛚᛚᚨᛍ Starhalla!) is a Zusian multinational fast food company, founded in 1940 by Oliver and David Star as a diner in the Kingdom of Nerotysia. Though best known for its signature Star-Burgers, sandwiches, and fries, Starhalla sells a variety of items, including chicken products, breakfast foods, soft drinks, milkshakes, Escaric food, and desserts. Widely credited with popularizing the Zusian internationally and innovating practices now common to fast food restaurants, "Starhalla!" remains among the most recognizable brands in the world. The company is headquartered in Emborn, after moving from Posseck in 2010.

Starhalla is the second-largest employer in Zusea and one of the largest in the world, with over 1.1 million employees as of 2020. Serving more than 20 million customers daily across four continents, the company surpassed 25,000 outlets in 2018. In response to controversy over the unhealthiness of its food, Starhalla has added salads, fish, smoothies, and fruit to its menus over the past decade.

Name
Starhalla translates as "Starling Hall," taken from the name of the founders, who supposedly chose the name because it mimicked the word "Valhalla."

History
The first Starhalla restaurant was a diner in the city of Posseck, opened in 1940 by the husbands Oliver and David Star. They innovated the Raschmahl (lit. "speedy meal") system soon after opening, expanding and refining the principles of the modern that had begun to emerge across Amphia and Escar. Their original mascot and logo was a blue starling called "Raschi," and they kept the tradition of serving each meal with a blue cooking spoon even after the transition to fast food. This set the stage for the "blue spoon emblem" that would become the company's primary logo in 1961.

Starhalla expanded rapidly in the late 1940s after extensive investment from the aristocratic Kaya family. The family patriarch, Johann von Kaya, was rumored to be an aggressive businessman, and reputedly fought with the Stars for control of the business, even as Starhalla exploded in popularity. Eventually Kaya forced the founders out of business and nearly wiped their names from the company's history, until a lawsuit by the Star estate forbade him from doing so. Kaya innovated the system, which drove the exponential growth of Starhalla after the Endwar. The company's trademark Star-Burgers and bratwurst sandwiches meanwhile are attributed to the two founders.

In 2009 the chain merged with the struggling Besta Esswaren GmbH and converted hundreds of Besta restaurants into Starhalla locations.

Menu
Starhalla primarily sells hamburgers and, mostly under its flagship Star-Burger brand, which always includes a "special sauce." The company is often credited for popularizing the Nerotysian hamburger both nationally and internationally. Starhalla also sells other Zusian foods, including both in a sandwich and alone, along with various types of chicken, chicken sandwiches, fries, soft drinks, milkshakes, breakfast items, and desserts. Every meal is served with the brand's signature turquoise spoon.

Ever since expanding internationally, Starhalla has diversified its menus to appeal to new markets.

Restaurants
Starhalla is notable for granting substantial creative freedom with regards to interior design to its franchisees. Managers are often free to conform their restaurant to the needs of their community, and to alter their menu as well to fit the local palate, while retaining certain flagship products like the Star-Burger. Some Starhalla locations are famous for including small sections in the restaurant selling books, magazines, or films.