KiraKira

KiraKira (キラキラ), also known as KiraTUBE in non-Escaric languages, is a Hinoan video-sharing website. Users can upload, view, and share video clips. Unlike other video sharing sites, however, comments are overlaid directly onto the video, synced to specific playback times. This feature allows comments to respond directly to events occurring in the video, in sync with the viewer—creating a sense of a shared watching experience.

Since 2012, KiraKira has been the most popular video-sharing website in Hinomoto and Yamatai. As of 2021, KiraKira is the 2nd most-visited website in Hinomoto, after Manchido. KiraKira is owned by the Aisatsu! Communications Group.

Business
The main income of KiraKira comes from premium membership subscriptions and advertisements.

Until early 2019, users need to register an account to watch videos on KiraKira. Users outside of Hinomoto and Yamatai still have to register accounts to watch videos. There are two types of registered accounts; free (basic tier) and premium (subscription) accounts. The premium membership fee is 円550 per month or 円6,600 per year. As of January 2, 2012, they reached 1,500,000 premium members. Users can purchase a premium subscription via KessaIchi. Hinoan and Yamataian users can also pay with mobile, credit card, and KaneIto.