Momoiro Corporation

The Momoiro Corporation (ももいろ株式会社), commonly known as Momoiro, is a Yamataian multinational entertainment and media conglomerate headquartered in the Momoiro Creation Tower in Nemoto, Niihama.

Momoiro was originally founded on 10 August 1930 in Kanazawa by Yamanashi Natsuko as the Yamanashi Silk Company, using 円1,000,000 in capital. In 1935, Yamanashi expanded her enterprise from silk to rubber sandals, and later supplied the Imperial Army with rubber tabi. In the post-war period, Yamanashi noted that profits from sales increased by simply adding a cute design to the rubber sandals and hired cartoonists to design cute characters for merchandising purposes, including the now world-famous "Ohayo Neko". In 1958, Yamanashi's son Yamanashi Minoru established an animation studio that produced cartoons of the characters for advertising purposes, Momoiro Studio. Momoiro Studio quickly became the most profitable and recognised brand division of the company due to the growth of the Douga industry in the 1960s, and in 1974 the company was reorganised into the Momoiro Corporation. The company established itself as a leader in family-friendly Yamataian media before diversifying into live-action film production, television, and theme parks.

Ohayo Neko, an anthropomorphic female cat with no mouth based on the, is the most popular and recognisable character created by Momoiro. However, the mascot of the Momoiro Corporation is Momo-chan, a stylised version of.

Momoiro Media and Entertainment
Momoiro Media and Entertainment is responsible for the global distribution, operations, sales, advertising, data, and technology functions for the company's content production groups. MME also manages the company's direct-to-consumer businesses, such as its streaming services (MomoTV), theatrical exhibition unit, home media distribution and international holdings such as the Dai Hoa Sao television network.

Under MME are the main content-creation groups. Momoiro Studio Group consists of the company's filmed and animated entertainment production businesses, including Momoiro Studio, Gojunoto Productions, HAN Studios, and others. Momoiro General Entertainment Holdings includes various other entertainment production businesses, including video game development companies, such as Kendama Game Production and Okaze Studios. Momoiro Music Group consists of the company's music-related businesses, such as Momoiro Promotion, Fujimoto SOUND Studio, ZENTIMO and others. Momoiro Promotion also manages the idol group.

Momoiro Theme Parks
Momoiro operates six theme parks, with three in Yamatai and three in other countries around the world. These include Momoiro Land and Momoiro Ocean Adventure World in Heian, Momoiro Forest Adventure World in Ishikawa, Momoiro World Wanshu in Wanshu, and two others (hopefully in Amphia).

Momoiro Yamanashi Company
Momoiro Yamanashi Company is the main subsidiary and multinational conglomerate that produces merchandising products and consumer goods for the Momoiro Corporation.