Nikkin

Nikkin Beverages Limited (日金飲料株式会社), often referred to as Nikkin, is a Yamataian multinational beverage company. Established in 1820, it is one of the oldest companies in the distribution of alcoholic beverages in Yamatai still in operation today, and has also diversified to produce a wide range of alcoholic and non-alcoholic beverages. Nikkin was the first Yamataian company to brew Amphian-style beer, and remains the largest beer producer in Yamatai. The company is also well known for its line of canned and bottled tea and coffee products, as well as its widely popular melon-flavoured soda, Rikijiru.

Nikkin's central headquarters is located in Naruse District, Niihama, in the Nikkin Hall. The building has a distinctive design developed by Gyunghwan architect Kim Baek-Hyeon, with the highly visible golden "Nikkin Flame" representing the "burning heart of Nikkin Beverages". This "flame" has been mocked by some as looking like a cartoon poo, and the building is sometimes referred to as the "Golden Poo" or "Naruse's Poo".

History
Nikkin Brewery was founded in Kishitani City in 1820 by Okino Tomio, a former Michi kannushi.

In 1928, Nikkin moved its headquarters to Furukawa in Niihama.

In 1983, Nikkin opened its largest bottling plant in Momota City, a city located just south of Niihama City, to support increased nationwide demand for non-alcoholic bottled and canned drinks. The plant incorporated cutting-edge computer technology to increase efficiency and productivity.

Nikkin Hall, Nikkin's current headquarters, was completed in 1989, and Nikkin moved into the distinctive building.

Products

 * Rikijiru (力汁): Rikijiru is a carbonated soft drink with a melon flavour and a green colouration. The name of the beverage translates to "power juice". The beverage is known in some markets as RIKISHI, meaning "sumo wrestler", and in the Gyunghwan market as "Rik's Special Juice". It is one of the most widely popular and recognizable soft drinks in Yamatai and around the world, and is extremely popular within Yamatai alone. The current formula of Rikijiru remains a trade secret. Outside of Yamatai, Nikkin sells Rikijiru concentrate to licenced bottlers around the world. Since the drink's first marketing campaign in 1953, the official mascot of Rikijiru in Yamatai has been Rikishi Ru, a professional sumo wrestler ("Rikishi") who gains strength for his matches by drinking Rikijiru. The character has since become a household name in Yamatai. Due to differing demographics, the Rikishi Ru character is not widely used for marketing outside of Western Escar, with most Amphian and Gyunghwan marketing campaigns focusing on associating the drink with youthful "coolness".